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 Expert  729063

Expert in Business Planning and Development, Market Researsh, Growth Strategies, Due Diligence, Medical Device

Available for your Consulting and Expert Witness Needs

Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert received his MBA from the University of Toronto's Rotman School of Management, one of the world's best business schools renowned for its integrative thinking approach. A serial entrepreneur, he founded and built two companies from business startups into multi-million-dollar small businesses: In 1999, he founded the Hearing Rehabilitation Center Aurora in Kiev, Ukraine in 1991, a full-service hearing healthcare company with a most advanced clinic and national distribution of hearing aids and audiological equipment. Having conducted research at the University of Toronto, he founded the Toronto-based Vivosonic Inc in 1999. This required the vision, clear business strategy, long-term and short-term strategic business planning, financial projections, customer-centric business organization, continuous business analysis and implementation of the strategies. At Vivosonic, Expert lead the commercialization of technology developed at the University of Toronto which resulted in a number of innovative, patented products successfully launched in the US, Canada and internationally over 2001-2010. Strategic planning and marketing, thorough marketing and sales planning resulted in sustainable revenue growth, particularly a 90% compounded annual revenue growth rate over 2005-09 at Vivosonic. Expert wrote a number of proposals for strategic partnerships, as well in response to RFPs. His international trade knowledge and business development skills resulted in Vivosonic's 99% global exports through a network of distributors. Customer-centered, focused, UVP-backed strategy and strategic sales planning allowed both companies to successfully navigate through numerous economic slowdowns and the 2008/2009 crisis – with 60% revenue growth at Vivosonic. Business organization and operational efficiencies resulted in a continuous product cost reduction, particularly at Vivosonic product costs were reduced by 20% during the recent economic crisis. Executive management and decision-making techniques were honed through years of service as the President and CEO of the above companies. In 2009, Expert formed Falcon Business Development which provides management consulting services in business development, strategy, business analysis, planning, obtaining debt and equity financing, due diligence and company valuation in M&A with lower risk, as well as the sale of businesses with greater return.



business analysis


business development


business management


business operations


business organization


business plan


business startup


business strategy




corporate strategic planning








executive management


international trade




product launch


proposal writing




sales planning


small business


strategic partnering


strategic planning






hearing aid

When Expert started his first company in 1991, the private consumer market for hearing aids in Ukraine didn't exist. The company has since developed this market and become its unsurpassed leader through strategic market planning and strategy execution. He developed new markets for the novel diagnostic audiological equipment which a unique value proposition (UVP) of enabling pediatric assessment without sedation and anesthesia. At both companies, thorough market research, identifying customer needs and proper customer segmentation allowed formulating clear, concise and compelling UVPs and communications for each targeted customer segments. Strategic marketing planning was also based on regulations, industry position statements, evidence-based practices, reimbursement structures, research in related fields, and closely following the competitive dynamics. Expert's academic knowledge and practical experience allows providing consulting services in market development, strategic marketing planning and execution, customer segmentation and formulating strong value propositions and communications to target customer segments in a wide variety of industries.

market development


strategic market planning


strategic marketing


value proposition

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution   Honors
2002   MBA   Business Administration   Rotman School of Management, University of Toronto  
1986   PhD   Human Physiology   Institute of Physiology, National Academy of Sciences of Ukraine  
1977   MS   Mechanical Engineering   National Technical University of Ukraine (KPI)   Honors (Red Diploma)

Work History:
Years   Employer   Department   Title   Responsibilities

2009 to







Providing consulting services in general management, business planning, growth strategies, finance, strategic marketing, and other business areas.

1999 to 2009


Vivosonic Inc.



President & CEO


Founded the company, formulated the vision and mission, long-term and short-term business plans and budgets, raised equity and debt financing. Reporting to the Chairman of the Board, managed the day-to-day affairs. Conducted market research, prepared business plans, developed mission statement, vision, strategy, budgets and plans. Formulated unique value propositions, marketing strategies and plans, developed copies of marketing materials and presentations. Presented at numerous events in the US, Canada, and internationally on the company, strategy, technology, products, and marketing. Managed product development, production, and regulatory submissions (FDA, Health Canada, and CE Mark) for Vivosonic products in 1999-2003. Established distribution network in the US and worldwide. Led the company to receive the Frost & Sullivan 2007 Award for Technology Innovation.

1996 to 1999


University of Toronto


Institute of Biomterials and Biomedical Engineering, and Faculty of Management


Post-doctoral Scholar


Participated in research and conducted market research and surveys in the US and Canada for a multi-function diagnostic device. Conducted design, testing, and commercialization study of an auditory mini-screener.

1991 to 1996


Hearing Rehabilitation Center Aurora Ltd.



President & CEO


Developed the company's mission, vision, strategy, and structure; corporate and marketing strategy, tactics, long-term and annual plans and budgets, managed the company's day-to-day business. Established and maintained relations with the Parliament, President's Administration, federal and regional governments, Ministries of Health and Education, regional health and educational authorities, universities, major hospitals, and manufacturers organized and managed market research and marketing of audiology products and services to the hearing-impaired and healthcare professionals and organizations in Ukraine. Organized participation in national and international trade shows and conferences.

1990 to 1991


Techinformkomplex Enterprises Corporation, Kiev, Ukraine


Medical Device Division




Established and managed the Medical Device Division. Developed the vision and mission, strategy and oversaw product development.

1977 to 1990


Institute of Otolaryngology, Kiev, Ukraine


Laboratory of Audiology and Vestibulology


Senior Researcher, Group Leader


Managed a research group: Determined the direction of five-year research plans and annual plans; planned and budgeted research projects; conducted research; compiled annual and five-year reports; managed the group on the day-to-day basis.

Career Accomplishments:

Mississauga Board of Trade; American Academy of Audiology (AAA); Association for Research in Otolaryngology (ARO); American Auditory Society (AAS).


Frost & Sullivan 2007 Technology Innovation Award; Nominated for 2009 and 2010 Premier's Catalyst Awards; Short-listed for the 2009 Manning Innovation Award.

Publications and Patents Summary

Expert has 5 US patents, patent applications pending, published more than 150 papers in the medical, healthcare, and business-related fields.

Selected Publications and Publishers  
 - Hearing Review  

Government Experience:
Years   Agency   Role   Description
1992 to 1993   Ministry of the Environment of Ukraine   Expert   Participated in the Inter-governmental Project with the Ministry of the Environment of Denmark. Researched with Ukrainian and Danish partners the areas of collaboration, visited the Ministry of the Environment of Denmark and major Danish clean-energy manufacturers (wind power and solar), and industrial air-cleaning solutions (electrostatic filters for coal power-plants), identified and recommended the areas of inter-government collaboration to reduce air pollution. The project initiated and resulted in a long-term environmental agreement between the governments of Denmark and Ukraine.

Consulting Services:
Selected Consulting Examples:
  • Canadian Academy of Audiology (2000-2001). CAA and the Canadian Hearing Health Care Industry. The project resulted in a report and recommendations on how to raise the CAA profile to a level of recognition by the federal and provincial governments and political strategy to better manage CAA's relations with the governments.
  • Rotman School of Management (2000). Study project: A review of the strategic intent of Bell Canada Enterprises to move from a telephony company to an internet company. The project resulted in recommendations on improving corporate coordination mechanisms, moving the emphasis from financial to operating control systems, customer-management systems, financial systems, and marketing strategy development.
  • Poul Madsen Medical Devices Inc. (1996-1997). World market research for the Auditory Assessment System AAS 9000. The project resulted in NRC funding.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Served as an expert on the Networks of Centres of Excellence (NCE; www.nce.gc.ca): Canadian Language and Literacy Network Expert Panel, November 27-29, 2000, Toronto, ON. Served as an expert in the committee on The State Policy on Medical Devices: Department of Humanitarian Policies, Administration of the President of Ukraine. 1994-1995, Kyiv, Ukraine.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2010 to 2010   Turkey   Assisted in company valuation and negotiation of a partial equity sale to a large multi-national corporation.

Language Skills:
Foreign Language   Description
Russian   Expert is fully fluent and an excellent communicator in written and oral Russian.
Ukrainian   Expert is fully fluent and an excellent communicator in written and oral Ukrainian.

Market Research:
Medical device industry, particularly hearing aids and diagnostic equipment; Healthcare industry.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Business Strategy; Marketing Strategy.

Supplier and Vendor Location and Selection

Oticon A/S, Denmark – hearing aids. Interacoustics A/S, Denmark – audiological equipment. RMF & Associates, Artaflex – contract manufacturers. HP Canada – computers. Entela – regulatory testing.

Other Skills and Services

Analytical skills, stakeholder analysis, customer consultations and surveys, customer segmentation, UVP formulation, SWOT, VRIO, valuable resources, Value Chain, analysis of business issues & challenges, industry driving forces and trends analysis.


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