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 Expert  729698

Expert in Coffee Production, Science, and Quality

Available for your Consulting and Expert Witness Needs

Hawaii (HI)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness

Summary of Expertise:

Listed with other top experts in: 

Expert spent his graduate school career studying a variety of coffee science areas. His work focused on coffee horticulture, production, biochemistry, ecology, physiology, and sensory science. He also explored processing and roasting of coffee. Much of his work related directly to farmers and practices that would benefit them. He is involved in several research projects that aim to objectively determine the origin of a coffee based on chemical markers. He continues to pursue research opportunites both through public funding and the private sector.

Expert is a skilled cupper and he follows the coffee industry closely, particularly the specialty coffee industry. He is active in several trade associations, including the Specialty Coffee Association of America and the Hawaii Coffee Association.

Expert's expertise has led him to work with coffee producers and governments around the world. His work with producers involves improving the yields, sustainability, and quality of their coffee along the entire production chain, including growing, processing, roasting, and brewing.

His expertise includes strong communication skills. He has authored many articles about coffee that have appeared in scientific journals, trade journals, newspapers, newsletters, and websites. He authored a book which comprehensively discusses coffee from seed to cup. He is also a skilled speaker. He regularly leads seminars, workshops, and tasting events to educate farmers, roasters, and consumers about all areas of coffee. The educational lectures have included teaching in university classrooms.

Expert is an expert on the Hawaii coffee industry. Having lived and worked in Hawaii for over a decade in the Hawaii coffee industry, he understands every aspect of it. His aforementioned book uses Hawaii as the case study to teach about coffee.



With Masters and PhD degrees in tropical horticulture, Expert has expertise in the growth and production of tropical crops. The depth of his horticulture expertise relates to coffee horticulture.

Expert has experience in every area of coffee production, including planting, nutrition, pruning, harvesting (both mechanically and manually). His expertise includes shade coffee culture and its ecological, environmental, social, and economic implications.



Expert has been extensively involved in agricultural research involving coffee. Primarily, his work as occurred on research stations and farms in Hawaii. However, he helped design an on-farm project in Zambia.

His research has focused on shade culture of coffee. Subsets of that research included soil nutrition, leaf nutrition, photosynthesis, yield, and quality.

Expert is comfortable using an array of statistical program packages and can work with both univariate and multivariate analyses.


agricultural research

Expert's research has included the biochemical exploration of green and brewed coffee. He has worked extensively on correlating coffee cup quality to biochemical markers. He is very experienced in the determination of geographical origin using biochemical markers. He also has experience with caffeine chemistry. The instrumentation he is most familiar with are HPLC, SPME-GC, and NIRS.


A continuing area of Expert's research and work is coffee sensory science. He has trained and used taste panels to explore coffee cup quality issues as they relate to agronomic practices.

He is a skilled cupper and he works to bring more rigor to the coffee industry's current sensory practices.


food sensory science

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Honolulu, Hawaii.

Year   Degree   Subject   Institution  
2008   PhD   Tropical Plant and Soil Sciences   University of Hawaii at Manoa  
2003   MS   Horticulture   University of Hawaii at Manoa  
2000   BA   Biology   Oberlin College  

Work History:
Years   Employer   Title   Responsibilities

2007 to


(Undisclosed Consulting Company)




Expert consults with members of the entire coffee industry. His work with farmers aims to improve the yield, sustainability, and quality of their coffee. He works with roasters and cafes to improve quality and source Hawaii-grown coffee. He educates consumers via lectures, seminars, and coffee tastings and cuppings.

2013 to






Expert is responsible for the roastery, coffee house, and coffee school. Thus, he's in charge of quality control, purchasing, overseeing managers, and education.

Career Accomplishments:

Specialty Coffee Association of America, Hawaii Coffee Association

Professional Appointments

SCAA sub-committee member for statistical committee and class vetting committee.

Member of planning committee for the SCAA Symposium

Publications and Patents Summary

Author of 3 books on coffee, 3 scientific journal articles, and numerous trade journal and newspaper articles.

Selected Publications and Publishers  
 - Scientia Horticulturae  
 - Rowman and Littlefield  
 - Permanent Agriculture Resources  
 - Watermark Publishing  
 - HortScience  

Consulting Services:
Selected Consulting Examples:
  • Expert makes regular visits to a coffee farm in Kona, Hawaii to inspect the operation and advise on plant nutrition, soil health, and pruning. He also advises the client on the quality of the product.
  • Expert sources Hawaii-grown coffee for a cafe in downtown Honolulu and roasters on the US mainland.
  • Expert gives coffee quality workshops for farmers and consumers at events like the Kona Coffee Cultural Festival, the Kau Coffee Festival, and the Taste of Waialua
  • Expert has worked with the Specialty Coffee Association to do research on coffee brewing.
  • Expert traveled to Ethiopia to work with a coffee cooperative. His role included farm tours, offering seminars, training extension officers, and discussing quality.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2009 to 2009   Puerto Rico   On an invitation from the PR Department of Agriculture, Expert explored the current coffee industry in Puerto Rico and helped developed a plan to develop the specialty coffee sector. He also hosted a contingent of government employees and farmers in Hawaii to educate them about the specialty coffee industry.

Language Skills:
Foreign Language   Description
Spanish   Expert can hold simple conversations but is not fluent.
Hebrew   Expert's level of speaking ability is low but can understand simple conversations.

Additional Skills and Services:

All seminar topics relate to coffee: production, nutrition, shade culture, processing, roasting, quality, cupping, marketing, science, chemistry, caffeine, health, history in Hawaii.

Workshops have focused on coffee cupping, quality, and production.


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