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 Expert  729753

Expert in Marketing Strategy, Qualitative Research (Focus Groups), Advertising Strategy


Available for your Consulting and Expert Witness Needs

Florida (FL)
USA
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has extensive experience in creating brand profiles in the food, medical, and education industries. In addition, he has conducted many focus groups for medical devices, consumer goods, as well as B2B clients. He has given expert testimony relating to marketing practices for clients as large as Sears and as small as an individual real estate developer.
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marketing strategy

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research strategy


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Tampa, Florida;  Saint Petersburg, Florida;  Orlando, Florida;  Clearwater, Florida;  Cape Coral, Florida;  Lakeland, Florida;  Deltona, Florida;  Largo, Florida;  and Sarasota, Florida.

Education:
Year   Degree   Subject   Institution  
1974   PhD   Marketing   Arizona State University  
1970   MBA   Finance   University of Denver  

Work History:
Years   Employer   Department   Title  

1986 to 2011

 

University of South Florida

 

Department of Marketing

 

Professor, Director of MS program, Director MBA program China

 

Career Accomplishments:
Associations/Societies

AMA - past VP of Collegiate Chapters.


Publications:
Publications and Patents Summary

Expert has over 20 referred articles in the top journals in marketing.


Government Experience:
Years   Agency   Role   Description
1988 to 1989   SEC   Expert Witness   Took deposition in the SEC v State of Louisianna Board of Accountancy.

Consulting Services:
Selected Consulting Examples:
  • Helped to create the brand called Pilgrim's Pride. The brand became the largest chicken seller in the US.
  • Did Strategic Planning and Branding for St. Joseph's Women's Hospital. The hospital went from last to first in live births.
  • Did Strategic Planning and visioning for AAA of the South. Helped them expand their business out of emergency car care to being a fully integrated tourist company.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Represented the SEC v. Board of Accountancy State of Louisiana; depositions in several other cases.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Brand building experience with hospitals and medical practices.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

 

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