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 Expert  729775

Expert in Shrink Sleeve Technology, Returnable Transit Packaging, Barrier Shrink Film

Available for your Consulting and Expert Witness Needs

Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has been the top North American executive for the past 4 years at the most innovative vertically integrated shrink sleeve manufacturer ( film, printing, converting, application equipment, contract sleeving). His primary contribution has been to develop the North American market by introducing Innovation to the Global Consumer Packaged Good (CPG) Companies and their Copackers. Expertise in Dairy, Beverages, Home Care, Personal Care, Alcohols and Spirits, Pharmaceuticals, He established the company as a key strategic partner to most global Brands in North America by introducing creative and sustainable ideas with shrink sleeve as a Decoration, Tamper evidence and Multi-Pack solution.

Prior to that Expert has worked 5 years at Schoeller Arca Systems as a key contibutor in establishing the European leading foldable returnable container to Retailers as a way to replace one way transit packaging and a better sustainable solution. The upper rim was manufactured by using gas-assisted injection molding which helped turning the crate more resistant and easier to wash together with the lowest possible weight.


consumer product labeling


gas-assist injection molding

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution  
1986   BSc   Chemical Engineering   University College London  
1988   Masters   Management   ESCP Europe  

Work History:
Years   Employer   Title   Responsibilities

2006 to 2011


Sleever International


Managing Sales Director North America


Established the Sleever International footprint as a strategic supplier across North America, devising and deploying sales and business development strategies to propel sales with an additional $15 million dollar / year in 4 years. Ready to double this result within a year. Penetrated over 15 key accounts representing an additional $15 million in annual revenue over an average 1 – 3 year sales cycle for shrink sleeves, contract sleeving and machinery.

2004 to 2005




General Manager Brazil


Parachuted in to realign and resurrect a 15 year $40 million unprofitable business facing stiff competition and a lack of direct and inspirational leadership. Identified strategic drivers for growth and established specific goals for success. Repositioned the brand focus on high profit items aimed at the Industrial Contractor level. Successfully sold the Brazilian subsidiary to the competition as Rexel divested from Brazil with no loss to customer service.

2000 to 2004


Schoeller Arca Systems


Retail Business Director


Advanced society's emerging sensitivity to recycling and the environment, initiating compelling strategies to entice procurement of reusable plastic containers designed to replace one-way corrugated containers. Catapulted revenue from a zero base to €15 million for the returnable transit RFID packaging manufacturing company securing leading European grocery chains, Carrefour, Casino, Auchan and Leclerc and non food retailers including Boots and H&M.

1998 to 1999


Smurfit Kappa Group


Sales Manager Smurfit Display


Recruited to set-up the sales infrastructure for a point of sale paperboard display design and manufacturing business. Worked with staff located at 60 plants across France to provide client specific, sophisticated design and printing services. Devised business development and sales strategies boosting overall revenue from €6 million to €9 million.

1993 to 1997


Sealed Air Cryovac


Project Manager


Deployed a new barrier shrink film packaging process as a standard for the prepared food industry becoming a reference for the market. New packaging elevated sales from €0 to €1.5 million in first year and €5 million in year two. Assigned a further high profile project to manage a rejuvenation of a premium, skin packaging system.

1991 to 1993


Procter & Gamble


Sales Officer


Gained a depth of sales knowledge using the renowned P&G persuasive selling techniques. Applauded for creativity, planning and managing a unique, 150 pallet “Pampers Display World Record” selling 5 truckloads in one week in one store.

1989 to 1991


Pains Jacquet USA


Sales Officer


Sold premium imported bakery products to grocery stores and delicatessens in Manhattan.

Career Accomplishments:

IOPP (Institute Of Packaging Professionals), Ontario Chapter Board Member.

Consulting Services:
Recent Client Requests:
  • Expert for consulting on develop shrink sleeve design and process for a high volume cut flower product that we sell to supermarkets.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2006 to 2011   Ontario, Canada   He was in charge of the North American market at Sleever International until Jan 2011 and still resides in Canada.
2004 to 2005   Brazil   He turned around a company in Brazil in one year.
1991 to 2004   France   He held various Business Development positions in the Packaging Industry.
1989 to 1991   United States   He spent 2 years in New York City as a Sales Officer.
1983 to 1986   England   Studying in England.

Language Skills:
Foreign Language   Description
French   He is a native from France
Portuguese   He worked and lived there for a year and a half

Market Research:
Shrink Sleeve Technology (Film, Printing, Converting, Application Equipment); Plastic Injection Technology; Corrugated; Shrink Barrier Film; Skin Thermoforming.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.


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