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brand extension licensing

  

licensing

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trademark survey

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conventional licensing

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market positioning

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marketing brand management

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consumer product marketing

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new product assessment

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Brand Extension Licensing Experts

The following experts are available as brand extension licensing consultants and brand extension licensing expert witnesses.  ORC experts are peer-recommended authorities who have been carefully selected and rigorously screened.
    Definition:  Brand Extension Licensing - The process of brand, sports, or fashion trademark licensing in which the brand is used to provide positive imagery and imply a direct affiliation between the licensor and manufacturer.

Synonyms:  brand extension licencing, brand extension trademark licensing

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Brand Extension Licensing Experts
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Expert in Brand Extension Licensing
Expert has worked in a wide range of business development positions in both business-to-consumer and business-to-business markets. His franchising and licensing experience have included business development responsibilities in diverse markets and regions of ... See full profile

Illinois (IL), USA

Expert in Brand Extension Licensing
Ms. Expert is an acknowledged expert in brand extension and conventional licensing. She is currently President of Powerhouse Branding, an independent consultancy specializing in strategic brand licensing. She is also EVP, Licensing for Seltzer Licensing ... See full profile

New York (NY), USA

Expert in Brand and Marketing
Funder and CEO of a strategic consulting firm with a focus on strategy, marketing and innovation with headquarters in New York and offices in Munich, Hamburg, Zurich and London. He has been a professional in the brand and marketing field for more than ... See full profile

New York (NY), USA

Expert in Food Marketing
Expert is currently professor and chairman of a university food marketing department and has a Ph.D. in Quantitative Methods and Marketing from Syracuse University. He has written over 50 peer-reviewed articles and 10 books. Expert has also worked in the ... See full profile

New Jersey (NJ), USA

Expert in Non-contentious Intellectual Property and Information Technology
Expert has drafted, negotiated and advised on several acquisition, protection and exploitation of intellectual property and technology, patent, copyright, know-how licences, research and development including knowledge transfer (spin out) ... See full profile

United Kingdom

Expert in Business Licensing & Franchising, Retail Operations, Supermarket Distribution, Food Service Industry
His industry and academic experience extends over 30 years and covers all aspects of licensing/franchising, food processing and supermarket retailing: operating franchisee/licensing systems; establishing, owning and managing franchise operations; owning ... See full profile

Kentucky (KY), USA

Expert in Apparel Business: Standards, Licensing, Trademarks, Trade Dress, Copyrights
Expert has twenty-five years of experience in consumer licensing. He is familiar with international and domestic licensing including revenue projections, monitoring of licensees, standards and practices of the licensing business, performance and ... See full profile

California (CA), USA

Expert in Fashion Industry, Organizational Culture, Leadership, Marketing, Multicultural Marketing, Branding
Expert is the author of a full-length book on clothing design and the culture and organization of the fashion industry. As a Professor, she conducts research on organizational structure, culture, leadership and the creative process of design and marketing ... See full profile

New York (NY), USA

Expert in Distribution, Retailing, International, Mergers, Consumer Products, Especially Consumer Electronics
Expert's consulting practice focuses on helping clients bring products to market and most require extensive brand planning. In addition, he taught a course in Brand and Product Management in the graduate school of business at Loyola Marymount ... See full profile

California (CA), USA

Expert in International Marketing (Europe, CEE, SE Asia, Gulf States)
During his long career in business, Expert searched, travelled and learned a lot about many peoples and their enterprises. He knows that he is well-organized and has suitable qualifications to help companies to achieve great success in the global ... See full profile

., Poland

Expert in Product Development and Marketing Strategy
Have directed the sales, marketing and product development efforts for a wide variety of consumer brands across a diverse group of industries. Have extensive experience working with both public and privately held companies, and have true operating ... See full profile

Kansas (KS), USA

Expert in Business Development, Marketing, and New Product Development
Expert helps business-to-business companies and organisations to grow their businesses and sales revenues and/or also to develop new products or services. Both of these activities start with research and planning and go into at least one phase of ... See full profile

Hampshire, United Kingdom

Expert in Branding, Strategic Marketing, Trademark Infringement, Advertising
Expert has been called "the best branding expert on the planet", reviewed by and contributing to almost every major TV network, including FOX, NBC, ABC, CNBC and publication, including the Washington Post, The Los Angeles Times, the Wall Street Journal, ... See full profile

California (CA), USA

Expert in Fashion/Sportswear Sales & Marketing, Retail Development & Management, Sourcing, Advertising & media
He has worked as Entertainment Relations Director at Gibson Musical Instruments, which entails affiliate marketing or relationship marketing. The goal of ER is to gain impression/consumer awareness in general public/industrial/musician/artist class, in ... See full profile

China

Expert in Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a Ph.D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. See full profile

Kentucky (KY), USA

Expert in Advertising, Branding, Trademarks, Publicity rights, Media, Advertising industry custom and practice
Expert is one of America's most respected marketing-communication professionals. His firm, Expert Consulting LLC, is an advertising and branding consultancy that provides advice and counsel to advertisers and advertising agencies both in the ... See full profile

California (CA), USA

Expert in Human Resource Management Strategy and Policy, Sexual Harassment, Wrongful Termination, neg. hire.
He has 45 years of experience in human resource strategy and work with Top Management Teams. He conducts seminars and workshops throughout the United States on a variety of management and human resources management topics for managers in business, ... See full profile

Florida (FL), USA

Expert in Intellectual Property: Trademark, Trade Dress, Brand Identity, Package Design
Expert is an accomplished expert witness on all trade mark, trade dress, copyright and brand identity infringement issues. As the Managing Partner of Expert Church Inc, one of the brand identity industry's most respected global brand strategy and ... See full profile

New York (NY), USA

Expert in Marketing; Deceptive Marketing; Deceptive Advertising; Unfair Advertising; Unfair Competition; Intellectual Property; Trademarks
Expert is a Marketing and Advertising expert. Marketing problem solver. He has been a Marketing Consultant, Expert Witness and Senior Lecturer/Presenter. Deposition tested, with Federal, State and Mediation experience. See full profile

California (CA), USA

Expert in Business Consulting for Romania and Saudi Arabia
Expert has worked with several advertising agencies, and as a client and with other marketing firms which reporting to him. Actually he works directly with 2 Romanian daily newspapers which are use for his clients to promote products or companies. See full profile

Romania

Expert in Spas/Hot Tubs, Hot Water Circulation Pumps, Water Management Systems, General Marketing
Expert spent 11 years in the audio/video retail industry. During that time he was responsible for the following: Start-up -- develop retail chain from inception to twenty-two stores at $48,000,000 in annual revenues Sales, marketing, purchasing, ... See full profile

California (CA), USA

Expert in Japanese Technology, Patents, Risk Management, Due Diligence, Fraud, Investigations
It can be as simple as applying the wrong concentration of herbicide, pesticide or fertilizer to agricultural machinery related accidents. Drift of chemicals from treated areas to neighbouring areas which damage people or crops is another example. See full profile

La Rioja, Spain

Expert in Commercial and Product Development for Industrial, Medical and Electronics Markets
Expert has thirty years experience in business development of specialty chemicals, adhesives, materials, coatings, foams, films and conductive polymers in specific markets of automotive, aerospace/defense, construction, electronics, food, industrial, medical ... See full profile

Connecticut (CT), USA

Expert in Market Research and Advertising Research
This market research consultant turns data into insightful information to help you make wise business decisions and implement successful marketing plans. The expert's market and advertising research methodologies and analytics produce outcomes that will ... See full profile

Minnesota (MN), USA

Expert in Patent Valuation, Technology Licensing, IP Analyics & Marketing, Inventor Social Networks
With Expert's unique marketing and intellectual property experience, Expert is well qualified to help intellectual property law firms, publishers, appraisers and other service providers develop new business to grow and prosper. See full profile

Minnesota (MN), USA

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