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conjoint analysis




analytical test


decision analysis


analysis technique


Conjoint Analysis Experts

The following experts are available as conjoint analysis consultants and conjoint analysis expert witnesses.  ORC experts are peer-recommended authorities who have been carefully selected and rigorously screened.
    Definition:  Conjoint Analysis - Analysis in which the effect of an attribute at the individual level is reflected in the sensitivity. This allows for understanding of the relative importance of the various attributes.

Synonyms:  trade-off analysis

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Expert in Statistical Analysis, Market Research, Clinical Trials,Marketing Mix Models,Pharmaceuticals,DOE
Clinical trial: Expert has over 20 years experience in the statistical design and analysis of clinical trials of health care products. His experience includes working with both pharmaceutical and over-the-counter products. See full profile

Connecticut (CT), USA

Expert in Market Research During Innovation; All Industries; Quant, Qual and Everything In-Between
30 years experience focused on the innovation process. Encyclopedic knowledge of market research, market analytics and customer insight tools: ethnography, customer visits, customer requirements, jobs to do, KJ analysis, affinity diagramming, needs ... See full profile

Michigan (MI), USA


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