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conjoint analysis




analytical test


decision analysis


analysis technique


Conjoint Analysis Experts

The following experts are available as conjoint analysis consultants and conjoint analysis expert witnesses.  ORC experts are peer-recommended authorities who have been carefully selected and rigorously screened.
    Definition:  Conjoint Analysis - Analysis in which the effect of an attribute at the individual level is reflected in the sensitivity. This allows for understanding of the relative importance of the various attributes.

Synonyms:  trade-off analysis

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Expert in Market Research During Innovation; All Industries; Quant, Qual and Everything In-Between
30 years experience focused on the innovation process. Encyclopedic knowledge of market research, market analytics and customer insight tools: ethnography, customer visits, customer requirements, jobs to do, KJ analysis, affinity diagramming, needs ... See full profile

Michigan (MI), USA

Expert in Statistical Analysis, Market Research, Clinical Trials,Marketing Mix Models,Pharmaceuticals,DOE
Clinical trial: Expert has over 20 years experience in the statistical design and analysis of clinical trials of health care products. His experience includes working with both pharmaceutical and over-the-counter products. See full profile

Connecticut (CT), USA


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