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marketing mix




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Marketing Mix Experts

The following experts are available as marketing mix consultants and marketing mix expert witnesses.  ORC experts are peer-recommended authorities who have been carefully selected and rigorously screened.
    Definition:  Marketing Mix - The marketing mix approach to marketing is a model of crafting and implementing marketing strategies. The most common variables used in constructing a marketing mix are price, promotion, product and place (also called distribution).

Synonyms:  4 Ps, 4 P's

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Expert in Marketing Plan Development, Market Research, Brand Identity, Market Share Increase
In addition to selling advertising space for a local weekly business publication, Expert has worked for brand development and sales promotion advertising agencies. As a supplier of brand development services (package design, print promotion) to one of the ... See full profile

Ohio (OH), USA

Expert in Lubricants, New Market Entries, Business Turn-around Strategies, RTM
Expert has developed strategies for business growth in countries across Africa, the Middle East, the sub continent and the Far East. These encompassed a range of market types and levels of business maturity (From start-up strategies in countries like ... See full profile

Western Cape, South Africa

Expert in Importing and Exporting of Food, Food Ingredients and Beverages, Market Research & Planning
An important part of his work is helping client companies select target markets, determine which distribution channel to use to reach them, and set up that channel. For example, it was decided that a Brazilian producer of honey could sell retail packages ... See full profile

Maryland (MD), USA

Expert in Commercial and Product Development for Industrial, Medical and Electronics Markets
Expert has thirty years experience in business development of specialty chemicals, adhesives, materials, coatings, foams, films and conductive polymers in specific markets of automotive, aerospace/defense, construction, electronics, food, industrial, medical ... See full profile

Connecticut (CT), USA

Expert in Wood Products, Preservation and Recycling; Marketing and Sales Management
Having been raised in the wood products area and having worked in the field more than 25 years, Expert is well versed in many areas of the wood and lumber industry. As an associate professor at Virgina Tech, Expert teaches classes ... See full profile

Virginia (VA), USA

Expert in Time Series Analysis, Market Response, Market Mix, Market Segmentation, Survival Analysis
Expert has developed and tested numerous forecasting methods to pick the best forecasting models for his clients. He has used some of the most advanced statistical models to significantly improve forecast accuracy. A significant part of his research has ... See full profile

Illinois (IL), USA

Expert in Sales and Marketing
Expert has worked in brand development, marketing and sales at Fortune 500 companies for over 15 years on major brands such as Jeep, Fiat, Sesame Street, Barbie, Thomas the Tank Engine, Hershey's and ... See full profile

Colorado (CO), USA

Expert in Product Development and Marketing Strategy
Have directed the sales, marketing and product development efforts for a wide variety of consumer brands across a diverse group of industries. Have extensive experience working with both public and privately held companies, and have true operating ... See full profile

Kansas (KS), USA

Expert in Direct, Social and Mobile Marketing; Loyalty; CRM; Customer Engagement
Expert is a specialist in Loyalty Marketing. She is highly versed in evaluating customer experience to drive exceptional revenue growth. Expert is a visionary marketing leader with a proven track record of driving multi-million dollar growth for ... See full profile

New York (NY), USA

Expert in Business Strategy, Mattress Industry, Social Media, Community Building, Marketing Communications
Expert works for a multi billion dollar multi national corporation and oversee marketing for business units that account for over $1.6 billion in revenue. He is a change agent that solves complex problems with creative solutions. Solid strategy is at the ... See full profile

Missouri (MO), USA

Expert in Consumer Goods, Exporting, International Outsourcing, Big Box Retail
Expert offers consulting, marketing, sales, outsourcing, financial and business expansion services to investment firms, legal concerns, banks, venture capitalists, hedge funds, manufacturers, retailers, importers and exporters for international and ... See full profile

Illinois (IL), USA

Expert in Food and Supermarket Industry
20+ years as VP of Marketing for top food and CPG companies (Kraft, Unilever, George Weston Bakeries (Entenmanns, Thomas, Oroweat, Arnold, Brownberry, Malt-O-Meal cereals). Leading industry expert on all aspects of the food and supermarket industry. See full profile

Minnesota (MN), USA

Expert in Marketing/Product Management, Product Development and Successful Launch, Consumer Goods
Expert is senior leader who has over 10 years of marketing experience in over-the-counter (OTC) products manufactured by leading Pharmaceutical/Consumer companies: P&G, Pfizer, Johnson and Johnson (J&J), and Wyeth. He has also had 5+ years in ... See full profile

New York (NY), USA

Expert in Management; Marketing; General Business/Entrepreneurship; Economic Development (BRAC)
Expert has worked in banking and finance for10 years. His experience is in the finance and banking industry; excellent analytical and quantitative skills. Expert also has 12 years' experience in marketing, strategy development and strategic marketing. See full profile

Texas (TX), USA

Expert in Business Development, Marketing, and New Product Development
Expert helps business-to-business companies and organisations to grow their businesses and sales revenues and/or also to develop new products or services. Both of these activities start with research and planning and go into at least one phase of ... See full profile

Hampshire, United Kingdom

Expert in Information Technology, Business Software
Expert is a multifaceted executive with extensive Information Technology, Business Software, Manufacturing, Business and Entrepreneurial skills and experience. He is an innovative strategist with proven ability to identify, develop, launch and manage ... See full profile

Minnesota (MN), USA

Expert in Branding, Marketing and Segmentation Strategies
Expert is a marketing professional with a track record of building strong brands and increasing market share in a competitive business environment. Her research driven approach in evaluating business and developing growth opportunities generates results ... See full profile

Utah (UT), USA

Expert in Marketing, Food & Beverage, Sales, Route to Market
Expert was marketing director for Pepsi in Spain for 6 years Expert was marketing director launching Gatorade, Lipton Ice Tea ( JV with Unilever ) and Aquafina in Spain at ... See full profile


Expert in Marketing & Management,
Expert on top of his multinational experience specialized in Marketing & management, he also has a unique experience in starting up business as he successfully started up Expert's Firm which is the mother company for another six subsidiaries ... See full profile

Jeddah, Saudi Arabia

Expert in Residential and Commercial Water Filtration and Treatment
Expert is a Biologist and Senior Business Development Leader with proven track record of growing company revenues and profits ten (10) fold in 5 years. He has extensive experience developing, implementing, communicating and monitoring U.S. See full profile

Tennessee (TN), USA

Expert in Marketing Governance, Strategic Marketing Management, New Product Development and Launch
Expert spent 13 years studying part-time at Australia's leading marketing school, the University of NSW, where he undertook more face-to-face specialist marketing study than a PhD. During that time he rose to national fame in FMCG marketing, and again in ... See full profile

NSW, Australia

Expert in Quality Assurance, Regulatory Affairs, Marketing and Business Strategy for Life Sciences Industry
He has performed compliance audits to 21 CFR Part 11. He has developed qualification protocols to test systems compliant with 21 CFR Part 11. He has developed advertising campaigns, written copy for advertisements and managed the creative development of ... See full profile

Montana (MT), USA

Expert in Construction and Infrastructure Applications (Plastic Piping: HDPE & PEX; Steel Buildings & Bridges)
Highly motivated, energetic and results-focused engineering executive with extensive experience in infrastructure materials, business development, marketing and finance. Currently, works for an industry trade association as a senior executive directing ... See full profile

Virginia (VA), USA

Expert in Business Licensing & Franchising, Retail Operations, Supermarket Distribution, Food Service Industry
His industry and academic experience extends over 30 years and covers all aspects of licensing/franchising, food processing and supermarket retailing: operating franchisee/licensing systems; establishing, owning and managing franchise operations; owning ... See full profile

Kentucky (KY), USA

Expert in Marketing; Deceptive Marketing; Deceptive Advertising; Unfair Advertising; Unfair Competition; Intellectual Property; Trademarks
Expert is a Marketing and Advertising expert. Marketing problem solver. He has been a Marketing Consultant, Expert Witness and Senior Lecturer/Presenter. Deposition tested, with Federal, State and Mediation experience. See full profile

California (CA), USA

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