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Related Expert Areas


perceptual mapping




consumer choice prediction


new product market survey


new product design


consumer product design


new product development


Perceptual Mapping Experts

The following experts are available as perceptual mapping consultants and perceptual mapping expert witnesses.  ORC experts are peer-recommended authorities who have been carefully selected and rigorously screened.
    Definition:  Perceptual Mapping - The mapping of consumer perceptions of products within a particular market to aid in the design of a similar new product, typically in an attempt to further facilitate the utility of its design.

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Expert in Vocational Training, Leadership and Supervisory Skills Training for Spanish-Speakers & Team-Building
Expert specializes in performance improvement strategies for businesses entities, and has long experience in training and coaching others to boost productivity through changes in on-the-job behavior. For example, he has trained both English & ... See full profile

California (CA), USA

Expert in Innovation Management, Strategy Development, Front End of Innovation Process & Stage Gate Training
A leading thinker and voice in innovation practices, Expert has led many successful global, innovative new business development initiatives for a world Class chemical company– particularly in the field of plastics, foams and composites and for markets as ... See full profile


Expert in Human Behavior: Motivation, Change, Segmentation, Satisfaction, Loyalty and Advanced Statistics
Expert (behavioral economist and statistician) has 25 year's experience conducting research and evaluation projects. His experience is deep in healthcare, insurance, human resources, and consumer packaged goods. Recently, he worked for Kohler Co. See full profile

Wisconsin (WI), USA

Expert in Marketing Governance, Strategic Marketing Management, New Product Development and Launch
Expert spent 13 years studying part-time at Australia's leading marketing school, the University of NSW, where he undertook more face-to-face specialist marketing study than a PhD. During that time he rose to national fame in FMCG marketing, and again in ... See full profile

NSW, Australia

Expert in Competitive Intelligence and Market Analysis
- Expert has researched, analysed and presented numerous industry assessments. This involved conducting wide-ranging literature, database and Prime Source research and preparing detailed analysis of the trends, unmet needs, competitive dynamics and ... See full profile

California (CA), USA

Expert in Fashion Industry, Organizational Culture, Leadership, Marketing, Multicultural Marketing, Branding
Expert is the author of a full-length book on clothing design and the culture and organization of the fashion industry. As a Professor, she conducts research on organizational structure, culture, leadership and the creative process of design and marketing ... See full profile

New York (NY), USA

Expert in Packaging Design, Ethnographic Research, User Study, Industrial Design, Plastic Part Design
Expert has been practicing concurrent engineering for the last five years and this business strategy has brought him to consider all the tasks in parallel during initial design stages. Since shah has designed products meant for mass market, this strategy ... See full profile


Expert in Technology Commercialization Assessment, Strategies, and Product Roadmaps
Expert has over 20 years technical computer consulting to enterprise IT organizations. Expert's special expertise in research and technology validation reduces risk of investments by providing un-biased assessments of a technology's commercial ... See full profile

Texas (TX), USA

Expert in Food Sensory Science, Food Acceptability, Food Texture, Satiety, Food Choice, consumption
Food sensory science; food sensory testing. For the past 30 years, Expert has taught and researched aspects of sensory analysis of foods. Part of this time was devoted to studying food textures, specifically crispness, crunchiness, and ... See full profile

Minnesota (MN), USA

Expert in Market Research During Innovation; All Industries; Quant, Qual and Everything In-Between
30 years experience focused on the innovation process. Encyclopedic knowledge of market research, market analytics and customer insight tools: ethnography, customer visits, customer requirements, jobs to do, KJ analysis, affinity diagramming, needs ... See full profile

Michigan (MI), USA

Expert in Business Development, Marketing, and New Product Development
Expert helps business-to-business companies and organisations to grow their businesses and sales revenues and/or also to develop new products or services. Both of these activities start with research and planning and go into at least one phase of ... See full profile

Hampshire, United Kingdom

Expert in Fashion/Sportswear Sales & Marketing, Retail Development & Management, Sourcing, Advertising & media
He has worked as Entertainment Relations Director at Gibson Musical Instruments, which entails affiliate marketing or relationship marketing. The goal of ER is to gain impression/consumer awareness in general public/industrial/musician/artist class, in ... See full profile


Expert in New Product Conception and Innovation, Industrial Design, Brand Strategies, Hand Tools, housewares,
Expert has turned major corporations around through organic growth with consumer product design and innovation. At Black & Decker he grew new product sales From $430M in 1984 to $850M in 1990. His product designs at The Stanley Works grew the ... See full profile

Connecticut (CT), USA

Expert in Polyurethane Foam Formulations/Processes,Automotive Acoustical Parts,Fibers/Plastic Recycling
Expert has leveraged his graduate/post-graduate academic training in organic chemistry and his doctoral dissertation work with organo-metallic compounds to an in-depth knowledge of, and expertise in: -chemical intermediates -fine chemicals -fine chemical ... See full profile

Nevada (NV), USA

Expert in Marketing: Lost Sales-Profit, IP, Distributors-Agents, Marketing Effectiveness, Expert Witness, etc.
Expert is a nationally known expert in marketing and sales gained through 40+ years as an executive, consultant, instructor and Cornell MBA faculty. He has been an executive with Fortune 500 companies, part-time faculty with Cornell Graduate School of ... See full profile

New York (NY), USA

Expert in Product-Market Interface
Expert NPDP is a certified product developer offering seminars and unique knowledge exchange services for product development managers desiring to learn and implement the four elements of the Toyota Lean Design product development system. See full profile

Minnesota (MN), USA


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